Confession. I’m in charge of the website and it was supposed to go live tomorrow.

But it’s not. It’s just not ready. I’ve been working on the copy, content and design for months. I’ve gone through 2 contractors and am now working with 2 more who are working hard with me on the site. I’ve been working evenings and weekends and fiddling with copy and Photoshop images for what feels like forever, but it’s still not ready.

Sure, I’m a perfectionist, but there is just so much work involved that even if I put my perfectionism aside, we couldn’t release it in clear conscience. I underestimated–waaaay underestimated– the amount of work involved. I didn’t realize that my ideals were bigger than website code. What’s funny is when you finally get to see it, you’ll probably think it’s a nice site, but you will wonder what the heck took so long because it doesn’t look that fancy or revolutionary.

Steve always says that everything costs twice as much, takes twice as long, and requires double the effort for half the results. I wanted to prove him wrong with our website, but in some ways I think I’m proving him wrong the other way: twice as much, four times as long, and quadruple the effort- for most of the desired results.

Yesterday Steve asked me, “When you agreed to this start-up, did you realize how much work was involved?”

My response? “I knew there was a ton of work required, but no, I had no idea just how much.”

I just try to remember what my father always taught me: “If it was easy, everyone would do it.”  After all, we intend to change the world of do-it-yourself vinyl fence, and things like that take time.

Provided my sanity doesn’t go first, the website is coming folks, but please be patient. I can promise you that we’re not sitting around here smoking stogies and drinking scotch. (And the napping is limited.)